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Sandwich smackdown: Burger Male monarch brings back its 'Big Mac copycat' burger with a 3rd bun, says theirs has fewer calories

What has two all-beef patties, special sauce, lettuce, cheese, pickles and onions on a sesame bun? With a third slice? Burger King's latest sandwich

NEW YORK — Telephone call it the thin edge of the sandwich, or any else you lot like, but whatever y'all call it, this debate is separated past less than a 3rd bun.

Later on all, what has two all-beef patties, special sauce, lettuce, cheese, pickles and onions on a sesame bun? Burger King's latest sandwich.

The Miami-based concatenation says it's bringing dorsum its "Big King" sandwich, which looks a lot like the popular Large Mac made past its bigger rival McDonald'southward. Burger King says information technology'due south an addition to the permanent menu rolling out this week. It's not yet confirmed whether or not the three-bun burger war will extend into Canada's fast-food turf, as neither McDonald'due south Canada nor Burger King Canada commented immediately.

[np_storybar championship="McDonald's CEO claims he lost 20 pounds eating fast food daily, doesn't see 'salads being a major growth driver'" link="http://life.nationalpost.com/2013/05/31/mcdonalds-ceo-claims-he-lost-20-pounds-eating-fast-food-daily-doesnt-see-salads-beingness-a-major-growth-driver/"]
They might start calling it the McDiet.

McDonald Corp.'s CEO Don Thompson revealed at an analyst conference this calendar week that he shed near 20 pounds in the past year by getting his "barrel upwards" and "working out once again." Simply he said he hasn't inverse his habit of eating at McDonald'south "every, unmarried day."

Thompson, who has been on the task for less than a year, was responding to a question almost how the company is adapting amid growing concerns near obesity.

Thompson said that he lost the weight by getting active again. He noted that Europeans walk a lot and that it's rare to run across Europeans that are "very, very heavy."

"And so I think that residuum is really important to people," he said.

Read more…
[/np_storybar]

Burger King UsA. says it previously offered the Large King as a limited-time offer. But back and so, it didn't have the centre bun — a Big Mac hallmark — like it does now.

It'south just the latest motion by Burger King that seems to pay more than a little homage to the Golden Arches. Last leap, Burger King as well unveiled a revamped bill of fare that looked a lot like the food McDonald's had added in recent years, such as fruit shakes, chicken snack wraps and specialty java drinks.

Since so, Burger King has also rolled out a rib sandwich to compete with the pop McRib, as well as chicken nuggets (Burger King is better known for its chicken tenders). Every bit the New York Post wrote at the fourth dimension,

"They wait like McNuggets. They're as nutritious as McNuggets. Just don't call them McNuggets."

What does McDonald'south think of all this? "We're focused on our business and our customers," spokeswoman Lisa McComb said in an email.

Scott Hume, editor of BurgerBusiness.com, notes that false is common in the fast-food industry.

'McDonald'south clones make sense if they're popular in the market'

"McDonald'south clones make sense if they're popular in the market place," Hume said. He noted that Burger King has also rolled out more than differentiated products, such equally a pulled pork sandwich.

The changes aren't all the same making a big splash with customers. In the latest quarter, Burger King said sales slipped 0.iii% at North American locations open at least a yr. McDonald's said the figure edged upwardly 0.7%.

Burger Male monarch Worldwide Inc. has had numerous owners over the years. 3G Capital, an investment firm run by Brazilian billionaires, bought the concatenation and took it individual in 2010. It took it public again last year in a deal that allowed information technology to earn dorsum what it paid while nevertheless maintaining a majority pale.

Since then, 3G has moved CEO Bernardo Hees on to another consignment over in Pittsburgh, where he's heading upwards H.J. Heinz. 3G bought the ketchup maker with Warren Buffett'southward Berkshire Hathaway. In Hees' place, 3G installed some other one its principals, Daniel Schwartz, who was 32 at the time.

Equally for the new "Large King," Burger Male monarch's website lists it at 510 calories. The Large Mac is listed at 550 calories.

Burger King likewise recently introduced lower-calorie fries that information technology dubbed every bit "Satisfries." Notably, Burger King has been touting the chips as having 30% fewer calories than regular chips. But the comparison is to McDonald's fries, non its own chips.

Satisfries accept 20% fewer calories than Burger King'southward own chips.

[The photo at left is the revived Burger Male monarch "Big Rex" burger, and the one at right is the much-loved and always on the scene "Big Mac" from McDonald's]

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Source: https://nationalpost.com/appetizer/sandwich-smackdown-burger-king-brings-back-its-big-mac-copycat-burger-with-a-third-bun-says-theirs-has-fewer-calories

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